News you should know

The latest news, tips, trends and research to help you and your organisation thrive.

Storytelling for government: how to make it work for you

By digitalhoney | Sep 7, 2017 | 0 Comments

  Marketing has evolved dramatically in the past few decades, but there is one thing that has always remained constant: the power of storytelling. As a communication tool, the humble story is unrivalled in its ability to connect with communities and boost engagement for government agencies. In the paradigm of marketing, storytelling can be described…

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Best free stock photo sites 2017

By digitalhoney | Aug 21, 2017 | 0 Comments

To get noticed online, you need to have eye-catching images or video and doing this as often as you need to  can be a budget-draining task when you have to purchase them from stock photo sites. However, it doesn’t have to be thanks to these free public domain photo sites. These images fall under the…

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How to add a Facebook video cover on your page

By digitalhoney | Jun 23, 2017 | 0 Comments

Facebook is all about engaging content, so it’s fitting that it rolled out a new feature: cover videos! Cover videos are Facebook’s latest addition that allow brands to better tell their story. Facebook tested the feature with Netflix for their Narcos page earlier this year, and now have started to roll this feature out to pages globally….

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Five Australian government agencies doing great work on social media

By digitalhoney | May 24, 2017 | 0 Comments

Government agencies around the world are becoming more confident in using social media and, in many instances, are leading the way over their private-industry counterparts with their innovative content and community engagement. It’s obvious now that social media is an invaluable tool for government to promote their brand, connect with communities and customers, and engage in…

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Five things government agencies should never do on social media

By digitalhoney | May 1, 2017 | 0 Comments
Five Things Government Agencies Should Never Do On Social Media

Does your department use social media to its full potential? Do you find they don’t invest in it as a substantial communication channel? Do you feel like your agency is avoiding social media?   Well, if there isn’t a structured social media strategy with the appropriate policies and procedures in place, you can understand why…

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Why is the public sector shying away from social media?

By digitalhoney | Apr 6, 2017 | 0 Comments

Social media in the public sector: why it matters Social media presents an incredible opportunity for local government and public sector agencies to connect with their communities. Organisations can reach out like never before and engage in conversations on everything from policy development and service provision, to social issues and emergency management.   Yet despite…

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How businesses grow on Instagram

By digitalhoney | Mar 24, 2017 | 0 Comments

With the introduction of stories, live-streaming, newsfeed algorithm and business-specific profiles, it’s no surprise that Instagram has grown at its fastest ever rate, now with 600 million monthly active users worldwide. What’s more, this week Instagram announced it now has 8 million active business profiles, and a million monthly active advertisers. Considering it’s resembling Facebook’s competitive landscape more…

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Do GIFs boost your engagement on social media?

By digitalhoney | Mar 7, 2017 | 0 Comments

GIFs – they’re not only fun to use but also effortlessly engaging on social media, so if you haven’t started to use them, here’s why you should and how to start using them. Before we get started, what’s a gif and how do you pronounce it. Is it with a hard or soft ‘g’ (i.e. ‘jif)’?…

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What’s the best social media platform for your public sector organisation?

By digitalhoney | Feb 13, 2017 | 0 Comments

Social media can be a powerful tool for the public sector when it comes to community engagement. It’s cost-effective, has a wide reach and is easily accessible for your audience. While the benefits are obvious, the options can be overwhelming. With so many social media channels available, there seems to be a different one in…

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How to maintain engagement on social media over Christmas

By digitalhoney | Dec 15, 2016 | 0 Comments

As Christmas swiftly approaches, our thoughts shift to that downtime many organisations in the public sector take over the Christmas break. However, while we do need time away from work, we also need to take into account the impact of our absence on our engagement with the community. As a public-facing organisation, our audience can…

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