News you should know
The latest news, tips, trends and research to help you and your organisation thrive.
Marketing has evolved dramatically in the past few decades, but there is one thing that has always remained constant: the power of storytelling. As a communication tool, the humble story is unrivalled in its ability to connect with communities and boost engagement for government agencies. In the paradigm of marketing, storytelling can be described…Read More
To get noticed online, you need to have eye-catching images or video and doing this as often as you need to can be a budget-draining task when you have to purchase them from stock photo sites. However, it doesn’t have to be thanks to these free public domain photo sites. These images fall under the…Read More
Facebook is all about engaging content, so it’s fitting that it rolled out a new feature: cover videos! Cover videos are Facebook’s latest addition that allow brands to better tell their story. Facebook tested the feature with Netflix for their Narcos page earlier this year, and now have started to roll this feature out to pages globally….Read More
GIFs – they’re not only fun to use but also effortlessly engaging on social media, so if you haven’t started to use them, here’s why you should and how to start using them. Before we get started, what’s a gif and how do you pronounce it. Is it with a hard or soft ‘g’ (i.e. ‘jif)’?…Read More